Explainer videos are a popular and effective marketing tool used to promote products or services. They are short, engaging, and informative videos that explain a complex idea, concept, or product in a simple and concise manner. Explainer videos are an effective way to grab the attention of potential customers and provide them with the information they need to make an informed decision. In this blog post, we will discuss the different types of explainer videos you can use as a marketing strategy.
Animated Explainer Videos
Animated explainer videos have become increasingly popular as a marketing tool in recent years, and for good reason. These videos are a fantastic way to explain complex ideas or products in a way that is easy to understand. They use engaging animations and graphics to bring ideas to life and make them more visually appealing.
Simple and Digestible Content
One of the biggest advantages of animated explainer videos is their ability to simplify complex ideas. By breaking down complex concepts into simple visual elements, animated explainer videos make it easier for viewers to understand the benefits and features of a product or service. They can help you explain even the most intricate details in a way that is easy for your audience to grasp.
Eye-Pleasing
In addition to being informative, animated explainer videos are also fun to watch. They often use bright colors and playful animations to make them engaging and memorable. This can be particularly effective for younger audiences or for products and services that have a playful or lighthearted tone. By making your videos enjoyable to watch, you can increase the likelihood that viewers will remember your product or service and share it with others.
Versatile
Another advantage of animated explainer videos is their versatility. They can be used for a wide range of products and services, regardless of their industry or complexity. Whether you are promoting a new software product, a cutting-edge medical technology, or a simple household item, an animated explainer video can help you convey the value of your product in a way that is both informative and engaging.
Live-Action Explainer Videos
Live-action explainer videos are a type of video that uses real people and footage to showcase a product or service. Unlike animated explainer videos, which rely on animations and graphics, live-action videos use real-life demonstrations to explain complex concepts or showcase the benefits of a product or service.
Personal and Relatable
One of the biggest advantages of live-action explainer videos is that they create a personal and relatable experience for the viewer. By using real people and situations, these videos can create an emotional connection with the audience that is hard to achieve with animated videos. This can be particularly effective when promoting products or services that are associated with personal experiences or emotions.
Demonstrate Tangible Products
Another advantage of live-action explainer videos is their ability to demonstrate tangible products or services. For example, a live-action explainer video can show how a new kitchen appliance works or demonstrate how to assemble a piece of furniture. This type of video is ideal for products that require a physical demonstration, such as those in the home goods or tech industries.
Flexible
Live-action explainer videos can be filmed in a variety of settings, from a studio to an outdoor location. This allows for a lot of flexibility when it comes to creating the video, as it can be tailored to fit the specific needs of the product or service being promoted. The video can be shot with a variety of camera angles and lighting techniques to create a polished and professional final product.
Screencast Explainer Videos
Screencast explainer videos are videos that show the audience how to use a product or service. These videos are usually recorded using screen recording software and a voice-over. Screencast explainer videos are ideal for software or digital products that require a step-by-step tutorial.
Whiteboard Explainer Videos
Whiteboard explainer videos are videos that use a hand-drawn animation to explain a product or service. These videos are usually black and white and are created by an artist drawing on a whiteboard or a similar surface. Whiteboard explainer videos are ideal for products or services that require a simple and straightforward explanation.
Motion Graphics Explainer Videos
Motion graphics explainer videos are videos that use motion graphics to explain a product or service. These videos are usually more complex than animated videos and use a combination of graphics, text, and animation. Motion graphics explainer videos are ideal for products or services that require a detailed explanation.
Key Takeaway
Explainer videos are an effective marketing tool that can help you promote your products or services. The type of explainer video you choose will depend on the product or service you are promoting, your target audience, and your budget. Animated explainer videos are the most popular type of explainer video, but live-action, screencast, whiteboard, and motion graphics explainer videos are also effective. Whatever type of explainer video you choose, make sure it is engaging, informative, and memorable.