Logos are an essential component in the branding of any successful company. They convey the values, identity, and mission of the brand. One of the most recognizable logos in the world is the Fedex Logo. Fedex is an American multinational delivery services company that specializes in courier, delivery, and postal services. The company has gone through various logo designs in its history to match its evolving brand identity. This blog post will take a look at the evolution of the Fedex logo and how it has influenced the company’s success.
The Original Fedex Logo
The original Fedex logo was designed in 1971 by Lindon Leader, who was an experienced graphic designer. The logo was simple and straightforward, featuring the company’s name in bold purple letters with an orange underline. Its simplicity made it easy to remember and recognize, which helped to build brand awareness for the company. The logo was used for over two decades, and it became synonymous with the company’s fast and reliable delivery services.
The Fedex Logo Redesign
In 1994, the Fedex logo underwent a redesign to reflect the company’s expanding services and global presence. The new logo featured a bold, italicized font and a new color scheme that incorporated orange and purple, the same colors as the original logo. The logo also included a hidden arrow between the letters “E” and “X,” which symbolized the company’s forward-thinking and innovative approach to business. The new logo was well-received by customers and the design community and helped to solidify Fedex’s reputation as a global leader in logistics and delivery services.
The Fedex Logo Today
In 2000, Fedex introduced a new subsidiary called FedEx Express, which required a new logo design. The new logo featured a cleaner, more modern design that incorporated the colors blue and orange. The font was changed to a sans-serif style, and the hidden arrow was removed. The new logo was designed to be more versatile and adaptable to different mediums, from print to digital. Today, the Fedex logo is recognized worldwide as a symbol of trust, reliability, and speed.
Conclusion
The evolution of the Fedex logo is a testament to the power of branding and design in the success of a company. The company’s logo has evolved over time to reflect its changing identity and expanding services. The original logo was simple and straightforward, while the new logo is modern and versatile. The hidden arrow in the logo is a brilliant example of how design can communicate a brand’s values and vision. The Fedex logo is a classic example of a successful logo that has become synonymous with the brand it represents.